FAQs

1. I have an online store — can I still use Birthday Club?

Many online stores use Birthday Club to grow their customer list and bring customers back automatically. You can share coupon codes through Birthday Club, while the coupons themselves are created in your existing e-commerce system. Birthday Club helps you collect customers across your website and other online channels and automatically send birthday, anniversary, and promotional offers—without changing how your store works.

Yes. Birthday Club works seamlessly for businesses that sell both in-person and online. Customers can choose whether to redeem their rewards in your store or through your online ordering system. Birthday Club sends the reward emails with coupon codes, while redemption happens where the customer prefers—online or in person.

Yes. You can manage multiple locations using a dedicated dashboard with separate Birthday Clubs, or choose to run a single Birthday Club across all locations. This gives you flexibility to keep rewards and customer lists separate—or unified—depending on how your business operates.

They work together. POS loyalty programs focus on transactions at checkout, while Birthday Club focuses on growing and owning your customer list and re-engaging customers automatically. Birthday Club brings customers back with rewards and reminders, those visits and orders happen in your POS, and the relationship continues through Birthday Club—creating a simple loop between marketing and sales without POS integration.

No. Birthday Club is built around automation and runs mostly on autopilot. Staff are only involved when customers redeem rewards. If you use visit-based or frequency rewards, visits can optionally be confirmed in a dedicated app—quickly and only at the moment of redemption. There’s no daily management or ongoing admin required.

No — Birthday Club complements it. You can send newsletters directly through Birthday Club, or export your customer list and continue using your existing email marketing tool. Birthday Club focuses on growing and organizing your customer list and automating rewards, while you stay flexible in how you run your newsletters.

7. I already have a customer list — can I import it?

Yes. Birthday Club offers customer list import as an add-on service. We securely import your existing contacts and automatically send an invitation asking customers to join your Birthday Club. This approach ensures your list stays curated, permission-based, and fully compliant—only customers who opt in become part of your active Birthday Club.

Birthday Club is designed to prevent that. Customers receive ongoing reminders through automated rewards, such as birthday or anniversary offers, as well as optional newsletters and promotions. This keeps your business top of mind and brings customers back—without manual follow-up.

No. Birthday Club is a web-based solution. Customers join and receive rewards via email and SMS — no app or account required. 

Birthday Club includes built-in reward tracking. You can optionally enforce one-time use and set expiration dates for rewards. Additionally, for in-person redemptions or visit-based rewards, staff can confirm visits using a dedicated Visit Tracker app — preventing misuse while keeping redemption fast and simple.

Getting started is easy. If you have a Wix website, you can install Birthday Club directly from the Wix App Market. If you’re using another platform—or no website at all — CLICK HERE to set up your account directly with Riiwards.