The easiest way to grow repeat sales
Automatically build your customer list across all channels and drive repeat sales — built for small businesses and the teams that support them
Designed to be simple — built to work smarter
Birthday Club is Riiwards’ flagship customer acquisition and retention solution that helps businesses grow customer lists, automate rewards, and drive repeat sales.
Simple on the outside — sophisticated under the hood.
Birthday Club is designed to feel effortless for businesses and customers, while automatically handling complex workflows behind the scenes. Features like Smart SMS seamlessly and combine SMS and email to increase signups and repeat business.
Proven and trusted in the real world.
Over the past 7+ years, businesses have built customer lists of 10,000+ subscribers using Birthday Club. A restaurant in Ecuador signed up 5,800 members, while a California car wash increased sales by 17%.
Automated growth that works
- Grow your customer list fast across all channels — website, social media, walk-ins, with built-in double opt-in compliance
- Automated, engaging rewards that bring customers back — signup, birthday, anniversary, and recurring rewards sent via email and SMS
- Set up in minutes and scale as you grow — start small and expand confidently
- Works for online and brick-and-mortar businesses — single or multi-location, standalone or alongside your existing program
- White label solution for marketing agencies and webmasters
What you get with Birthday Club
Fast-growing customer list
Businesses use Birthday Club to grow their customer lists by hundreds — and often thousands — of subscribers across every touchpoint, from website and QR codes to walk-ins and social media.
Stronger customer relationships
Turns first-time signups into loyal customers with a welcome reward, then deepens relationships through personalized birthday and anniversary rewards — delivered at moments when customers are most likely to celebrate, spend, and bring others.
More signups with Smart SMS
Guides customers through a smooth signup flow by combining SMS and email — increasing completion and conversion without extra effort from the business).
Repeat business on autopilot
Automatically encourage repeat purchases or visits with frequency-based rewards — each interaction moves customers closer to their next reward.
Ongoing customer engagement
Stay top of mind with automated monthly rewards and beautiful newsletters — keeping your brand present without ongoing manual effort.
Discover what works best for you
Understand how customers sign up and engage — and use performance insights and private customer feedback to see what drives results.
No complexity, no lock-in, mobile-friendly where it matters
- No software or customer app to download
- No points or card administration
- No POS integration
- No proprietary hardware.
- Customers sign up and receive rewards on any device
- Business owners manage everything via a web dashboard
Why businesses choose Birthday Club
Easy of use
Designed with simplicity in mind, so staff and customers can start using it instantly.
Built to support fast list growth
Capture customer signups across all channels and build a valuable customer list you own.
Designed to encourage repeat behavior
Encourages customers to come back with rewards they’ll love.
Pay only as you grow
Usage-based pricing with no hidden fees or contracts.
Reliable visit tracking
Helps prevent misuse and ensures rewards are redeemed correctly.
One-time reward redemption
Ensures rewards are used only once and fairly redeemed.
Discover what works
See how customers sign up and engage — and what drives repeat sales.
Runs on autopilot
Customers sign up seamlessly and rewards are delivered automatically.
Trusted businesses just like yours for years
Food & restaurants
Salon & spa
Services
Health & fitness
Retail
Online stores
Entertainment
Hospitality
Marketing agencies
Business chains
Web masters
Freelancers
Used by thousands of businesses worldwide
Businesses have trusted Birthday Club for years to grow their customer base and drive repeat sales.
I was using multiple products that weren’t boosting my sales. Now, with Riiwards alone, my sales have increased by 17% at less than half the cost. Customer service is outstanding!
Acme Car WashCar Wash in Salinas, CA 
Once I got my Birthday Club going, I brought back customers who haven't visited my restaurant in over a year, and my sales grew very quickly. Riiwards is the best solution to grow your sales by boosting your repeat business.
Robert H.Restaurant Manager 
I've tried many other loyalty programs. Riiwards was by far the easiest way to create a loyalty program for my business. As a result, I am getting a ton of return business already. So I am super happy with Riiwards so far, and I highly recommend it.
Thomas GCEO, Restaurant Owner 
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