Birthday Club+

Birthday Club+

Automated customer acquisition and repeat sales — built for small businesses, chains and agencies, on any platform.

Works with WordPress, online stores, social media, or even without a website. Trusted by businesses worldwide to drive repeat sales.

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What is Birthday Club+ ?

Birthday Club+ is Riiwards’ flagship customer acquisition and retention platform. It’s designed to support businesses that want to:

  • Grow their customer list across online and offline touchpoints
  • Engage customers automatically at the right moments
  • Encourage repeat visits and purchases — without manual campaigns

Birthday Club+ combines email, SMS, rewards, and automation into a single system that works quietly in the background, while businesses focus on running their day-to-day operations. Birthday Club+ is a web-based application — no software or mobile app downloads required.

Designed to be simple on the surface — and powerful underneath.

To learn more visit our Help Documentation.

What you can do with Birthday Club+

Using Birthday Club you can grow your Wix Contact list fast by signing up visitors from all sources including website, walk-ins, and social media.

Grow and manage your customer list

  • Build a customer list you fully own and can export anytime.
  • Capture signups from websites, social media, walk-ins, and promotions
  • Support email-first, or combined SMS-email signup flows
  • Built with consent and compliance in mind
Birthday Club includes automated rewards and newsletters that bring customers back

Engage customers automatically

  • Signup, birthday, anniversary, and monthly rewards — fully customizable
  • Send beautiful newsletters
  • Collect customer feedback — delivered privately
  • Smart reminders when customers don’t open or redeem
  • Communication via email and SMS
Birthday Club includes a visit-based loyalty reward solution to reward and incentivise regular visits

Encourage repeat purchase

  • Frequency-based loyalty rewards
  • Reward redemption tracking
  • Automated monthly rewards to bring customers back
  • Visit confirmation via Visit Tracker to prevent misuse
Automatically collects customer feedback
Customer feedback that protects and grows your business
  • Automatically collect customer feedback after each reward or visit — no manual follow-up needed
  • Give customers a private channel to share concerns before they turn into public reviews — and get notified when new feedback is submitted  
  • Business owners can respond directly and resolve issues quickly
  • Up to 70% of customers stay when complaints are resolved — up to 95% with fast response
  • Prevent negative reviews and turn unhappy customers into loyal ones
Birthday Club is used by small businesses all over the world by businesses food, retail, online stores, beauty, auto and more.

For small businesses all over the world

  • Works for brick-and-mortar and online businesses
  • Businesses across categories: food & beverage, retail, auto, online stores, salons, services, entertainment, community, hospitality, and more
  • Redeem rewards in person, online, or both
  • Business-facing text available in multiple languages (English, Spanish, Portuguese, French, Italian, German, Dutch, Russian)
  • Supports single-location and multi-unit businesses
The Smart SMS feature enables a quick and robust signup workflow and reward expiration reminders.
Powerful add-ons for more results
  • Smart SMS to boost signups, engagement, and track performance across signup sources
  • Import existing or legacy customers
  • Optional full-service model to run your Birthday Club+
  • Reliable customer support

Visit SMS Demo to see Birthday Club+ in action.